While writing my upcoming book about Gmail, Taming the Digital Tiger, Gmail Edition. A Step -By-Step Guide to Tame Your Gmail Account in No Time Flat, I was asked about Merlin Mann, the Founder of 43 Folders, and his concept known as Inbox Zero. Inbox Zero created a sensation in 2007, when Merlin showcased this concept at Google Tech Talk.
With the Inbox Zero philosophy, you process the email in your inbox using a few actions instead of allowing it to accumulate in the inbox. You read it, assign an action to it, and move it out of the inbox based on that action (more on this in a minute.)
In 2007, our digital communications were predominantly email based. For most, it meant the email assigned to us at work. Now, we all have multiple email addresses. In addition, we have apps like Slack, Telegram, Messenger, Signal, and Twitter DM’s. And let’s not forget, text messages and chat tools inside other productivity apps. All this new technology since 2007. We have more choices for communicating and more inboxes than ever. Do you use voice messages or video messages? More inboxes!